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Personal Brand: How to create it as a freelancer?

Editorial Airtm

January, 11, 2024

4 min. reading

Building a strong personal brand is crucial to establish an online presence. Are you a digital nomad, freelancer, streamer, YouTuber, gamer, or looking to start an online business? Standing out from the competition and gaining your client’s trust is essential.

This way, you can achieve professional success and drive more sales. How can you effectively develop and promote your brand?

Strategies to build your personal brand

Generating income online paves the way to financial freedom. Discover 4 ways to create and strengthen your brand online:

Telling a coherent story

Behind a great brand, there’s a great story. You need to create yours to capture the attention of your target audience, make an impact, and convince them to choose your products or services. 

Many professionals resort to storytelling to achieve an emotional connection with the audience and make themselves more memorable.

Maintain a communication style

Approach your customers in such a way that they identify with you. It is essential to maintain a coherent communication style in all your channels, clear and direct, and in line with the profile of your target audience. Therefore, keep in mind:

  • Countries from which your audience follows you.
  • Age range of your audience.
  • Social status or lifestyle.
  • Interests and needs.

Also, think about whether you’ll use more formal or informal language and a professional or casual tone. It all depends on your goals and the audience profile.

Select your channels and networks

Regardless of your profession, you should be where your target audience is. Investigate which social networks and digital channels are favorites among your audience. This way, you can create content, interact, and generate activity on those platforms. For instance:

  • Instagram
  • TikTok
  • Steam
  • Facebook
  • YouTube

Utilizing the right channels can also assist in earning extra money through referral links, affiliate marketing, and online advertising.

Have your values clear

Personal brand is also the footprint you leave on others. If you aim to make a positive impression on your clients, communicate your values and act accordingly. For example, with transparency, respect, empathy, and efficiency.

While your income is generated online, word-of-mouth recommendations have significant power to expand your business. A satisfied client can connect you with many other potential users.

Tips to boost your personal brand online

Would you like to gain ground on the internet and position yourself as one of the leading figures in your field? Consider these tips:

  • Stay in touch with your followers: Respond to their messages and comments assertively.
  • Stay updated and learn continuously: If you want to be a leader in your industry, stay informed about the latest trends.
  • Provide value: Offer solutions to potential clients, reshare related content, and create relevant content.

These practical tips will help you make the most of your personal brand and build a solid reputation in your industry. Keep them in mind and boost your earnings with Airtm, the platform for billing and payments that supports the growth of your business.

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