Your privacy is important

Airtm and third parties use cookies or similar technologies – as described in our Cookie Statement – to collect and process personal data, such as your IP address or information from your browser. You can find more information about how this site uses cookies by reading our Cookie Statement.

By clicking “Accept cookies”, you agree to the installation and use of these cookies for the purposes described in the Cookie Statement.

You can change your preferences at any time by accessing the Cookie Preferences link.

Share this article

Explore how thousands of users are generating money online through survey platforms

Santiago Coates

March, 26, 2024

5 min. reading

Earning money online is an increasingly common reality in the digital era, and one of the most popular ways to do so is through market research platforms. 

The search for opportunities to make money online has become a growing trend. Market research platforms, such as ySense, have emerged as a gateway to this digital economy and are expanding offering a wide range of opportunities for those looking to generate additional income from the comfort of their homes.

Market research involves collecting, analyzing, and interpreting data about a specific market, including consumers, competitors, and trends. Its goal is to provide information for strategic marketing decisions and brand positioning.

These platforms have transformed how companies gather consumer preferences and behavior data, seeking accuracy in their market research. However, they have also changed the lives of many digital users, as through these platforms, they can start earning extra income from the comfort of their homes.

According to Airtm CEO Ruben Galindo Steckel, “The market research industry is the first step for many entering remote work and the digital economy. When you start earning your first income online, it’s normal to wonder how to access your funds and money. Well, that’s where we come in. We become the bridge between these platforms and your bank accounts, making everything much more accessible and easier to manage.”

With the aim of better understanding the industry, we conducted a survey of over 370 users who had experience with market research platforms.

In this article, we will explore real user testimonials from individuals who have experienced earning money online on these platforms. These testimonials reveal real opportunities to generate additional income from the comfort of home and highlight the crucial role these platforms play as a gateway to the digital economy for many users. 

The Gateway to a new world

Market research platforms have proven to be a gateway to the digital economy for many people worldwide. These platforms offer an accessible and convenient way to earn money online, allowing users to participate in paid surveys and complete various tasks from their homes. For those looking to diversify their income sources or even start their online journey, these platforms offer a unique opportunity to engage meaningfully in the digital economy.

Roberto, from Venezuela, began his foray into the online workforce with ySense. This platform marked his first step into the digital economy, providing him with a safe and reliable opportunity to venture into this realm without requiring significant investments of money or time.

Thanks to the paid surveys and simple tasks available, he was able to enter the world of online income generation and take a first step into the digital economy.

“Working on ySense was my first step into working on the Internet. Thanks to this platform, I could delve into the digital economy safely and reliably, without the need to invest large amounts of money or time. Paid surveys allowed me to generate income from home, opening the doors to a new world of possibilities online.”

What Types of Jobs Do Users Perform?

Among the over 360 people that completed the survey, we identified the most common jobs performed by users in the market research industry.

The main activities are completing surveys, at 84.5%; interviews, at 18.6%; participation in focus groups, at 15.8%; and finally, “others,” representing the remaining 10.5%.

The benefits of working in Market Research Platforms

When it comes to working on market research platforms, flexibility stands out as one of the most prominent aspects. The ability to utilize downtime while engaging in other activities is incredibly convenient for many users. Additionally, many users value the opportunity to learn about marketing while performing these types of jobs.

“One of the greatest advantages I have found working on these platforms is the opportunity to expand my knowledge in the field of marketing. Being able to provide my opinion on aspects such as packaging and products available in the market has been a very enriching experience for me. Not only have I learned more about how products are marketed, but I have also contributed with my personal perspective,” mentions one of the users we spoke with.

Market researchers have the opportunity to immerse themselves in a wide range of projects across different industries and sectors. This variety is key to keeping the work interesting and allowing researchers to learn new things constantly.

Each project presents unique challenges and learning opportunities, from consumer products to business services. All individuals using these platforms highly value this.

“As a specialized graduate in analysis within technology and law, I have always felt drawn to data analysis. Working on market research platforms has allowed me to challenge my mind in this field constantly. Additionally, the competitive income and the freedom to work from wherever I want have been aspects that have truly made a difference for me.”

Working on market research platforms has been a rewarding experience for most users. Flexibility, the opportunity to learn about marketing, and the chance to challenge various analytical skills have made the experience of working on these platforms key to the professional and personal development of users.


One of the main concerns when engaging in online activities is the security of personal and financial data. However, market research platforms stand out for their focus on user information security and protection. With clear privacy policies and robust security measures, users can feel at ease when participating in online activities and receiving payments securely and reliably.

The Challenges of Working on Market Research Platforms

While market research platforms offer numerous advantages, addressing users’ challenges is important. In this section, we’ll explore some negative aspects users may encounter while working on these platforms.

Firstly, one of the main challenges is the potential for limited earnings. Many users find that starting to earn money can be slow and requires significant consistency. Patience and dedication are needed to see a significant financial return on these platforms. “What is most challenging is the slow process of earning money and the need to maintain significant consistency to see tangible financial results.”

Monotony is another factor that is often mentioned as a negative aspect. The repetition of tasks and lack of variety can make working on these platforms “less exciting and motivating” for some users.

Additionally, the lack of clarity in research objectives can frustrate users. Users often complain about conducting surveys without a clear purpose or repeating the same questions repeatedly. This lack of direction can make the research process feel disorganized and unrewarding.

Some users also express concern about the limited availability of surveys for certain demographic groups, such as those over 40 years old. This can make it difficult for certain users to find relevant research opportunities, affecting their ability to earn money on these platforms. However, this can also represent an opportunity because some companies need data from these demographic groups.

Finally, the time spent completing surveys and tasks may not always adequately reflect the compensation received. Some users feel that the effort required to complete activities on these platforms does not correspond to the compensation they receive.

While these challenges are important to consider, finding ways to make working on market research platforms more rewarding and effective is also possible. By proactively addressing these issues and seeking solutions, users can maximize their experience on these platforms and maximize their opportunities. You can find more tips on how to make the most of market research platforms in our guide “Stop Scrolling, Start Earning

Related topics